#google shopping ads agency

[omrdigital]

Expert Google Shopping Specialists for Maximum ROI

Unlock the full potential of your online store with our expert Google Shopping specialists. We offer comprehensive shopping ads management services to help you boost visibility and drive sales. Our Google Shopping ads agency focuses on targeting the right audience and optimizing your campaigns for the best results. Whether you're looking to increase traffic or maximize conversions, our team provides tailored strategies to ensure your ads perform at their best. Partner with us for professional Google Shopping ads management and take your e-commerce business to the next level today!

Visit the website at https://omrdigital.com/google-shopping-ads-management-services/

[mediaguysdigitalmarketingagency]

Partner with a Reliable Digital Marketing Advertising Agency

In today’s competitive market, a digital marketing advertising agency plays a crucial role in helping businesses grow and thrive. Georgia Student Hostel collaborates with experienced professionals to craft personalized strategies, ensuring impactful online campaigns.

A trusted digital marketing agency focuses on boosting online visibility, enhancing brand presence, and driving conversions. From SEO optimization to social media management, Georgia Student Hostel ensures its services stand out, reaching the right audience effectively.

[digitalrhetoricpune]

Shopping Ads vs. Search Ads: Which Is Right for Your Business?

Understanding Shopping Ads and Search Ads

Shopping Ads

Google Shopping Ads are specifically designed for e-commerce businesses. These ads showcase product images, prices, and other essential details directly on the search engine results page (SERP). They allow potential customers to view and compare products at a glance, making them ideal for driving e-commerce advertising strategies in 2024.

Search Ads

Search Ads, on the other hand, are text-based advertisements that appear on the SERP when users search for specific keywords. They’re highly versatile and can be tailored for various goals, including Search Ads for lead generation and driving website traffic. These ads work well for service-based businesses or when targeting specific user intents.

Key Differences Between Shopping Ads and Search Ads

Criteria Shopping Ads Search Ads Format Visual (images, price, product info)Text-based (headline, description)Purpose Showcase products, drive online sales Drive leads, website traffic Best For E-commerce businesses Service providers, lead-focused goals Placement Google Shopping Tab, SERP, Display Network SERP (top and bottom)Ad Management Requires product feed integration Keyword and bid management

Benefits of Shopping Ads

High Visual Appeal: Shopping Ads display images, making them eye-catching and ideal for showcasing product details.

Higher Purchase Intent: These ads target users actively searching for products, increasing conversion rates.

Product Comparisons: Users can compare products from multiple vendors, enhancing transparency.

Detailed Analytics: Track performance metrics like impressions, clicks, and sales for individual products.

For businesses focused on e-commerce, Google Shopping Ads benefits include better visibility, higher CTRs (Click-Through Rates), and improved ROI (Return on Investment).

Benefits of Search Ads

Flexibility: Ideal for any industry, these ads can target users at any stage of the buyer’s journey.

Customization: Tailor ad copy, landing pages, and bidding strategies for maximum impact.

Lead Generation: Search Ads for lead generation are highly effective, especially for service-based businesses looking to capture contact details.

Cost Control: Precise budget management and keyword targeting keep campaigns within budget while driving results.

Choosing the Right Ad Format for Your Business

When to Choose Shopping Ads:

You Sell Physical Products: Shopping Ads work best for retailers and e-commerce platforms.

You Want High-Intent Buyers: Users clicking on Shopping Ads are usually ready to purchase.

You Have a Product Catalog: If you manage an online store with a wide range of products, Shopping Ads offer excellent scalability.

When to Choose Search Ads:

You Offer Services: Service providers can use Search Ads to target specific queries related to their offerings.

You’re Focused on Leads: For businesses seeking inquiries, consultations, or registrations, Search Ads excel.

You Want Brand Awareness: Keyword targeting in Search Ads helps reach users in the awareness phase.

E-commerce Advertising Strategies for 2024

Leverage Both Formats: Use Shopping Ads to target high-intent buyers and Search Ads to attract broader audiences.

Optimize Product Feeds: For Shopping Ads, ensure your product data is accurate and includes relevant keywords like “Optimize Amazon search terms” or “Amazon SEO for A10 algorithm.”

Focus on Mobile Users: Design ads and landing pages that perform well on mobile devices.

Experiment with Bidding Strategies: Test automated bidding for Shopping Ads and manual bidding for Search Ads to find the perfect balance.

Retarget with Precision: Use remarketing techniques to re-engage users who interacted with your ads.

Final Thoughts

The choice between Shopping Ads and Search Ads depends on your business model, goals, and target audience. E-commerce businesses can benefit significantly from the visual appeal of Shopping Ads, while service-based businesses may find Search Ads more effective for lead generation.

[amzadhossain]

Rafirit Station is a digital marketing and web development agency offering a range of services, including web design and development, graphics design, content writing, SEO, PPC advertising, social media marketing, and web analytics. They aim to provide a comprehensive gateway to digital excellence.

For inquiries, they can be reached at whatsapp: +8801608243332.

[digihawsmarketing]

Digital Marketing Training in Mohali | Digihawks Marketing

Digi Hawks Marketing offers comprehensive digital marketing training in Mohali, designed to equip you with the latest skills and strategies in the industry. Our courses cover SEO, social media marketing, content creation, PPC, and more, providing hands-on experience with real-world projects. Whether you're a beginner or looking to advance your career, Digi Hawks Marketing ensures you gain the expertise needed to excel in the digital landscape. Join us to transform your digital marketing knowledge and career opportunities today!

[sustainable-mindz-media-service]

Enhancing Your Online Presence with Sustainable Mindz

At Sustainable Mindz, we are committed to revolutionizing your online presence through data-driven techniques. Our expertise lies in crafting campaigns that not only resonate with your audience but also enhance brand visibility and drive substantial conversions.

Targeted Campaigns Our team develops highly targeted campaigns tailored to your unique audience. By analyzing market trends and consumer behavior, we ensure that our strategies hit the mark, capturing the attention of potential customers.

Brand Visibility and Conversions We focus on boosting your brand’s visibility across digital platforms, ensuring that your message reaches a wider audience. Our goal is to convert this visibility into tangible results, driving increased traffic and sales for your business.

[elevate-business-solution]

Expert Google Shopping Ads Agency Services in London

Elevate your online sales with our expert Google Shopping Ads Agency Services in London. Our team designs targeted campaigns that showcase your products to a broad audience, driving traffic and boosting sales. We optimize your ads to appear when potential customers are searching for products like yours, ensuring high visibility and engagement.

[getmoretraffic]

Get in touch with Get More Traffic digital marketing agency on the Gold Coast if you are looking to get your Google Shopping Ads started.

Get More Traffic is a SEM agency that specializes in Google Shopping Ads. We can help you create and manage a successful Google Shopping Ads campaign that will help you reach more customers and grow your business. Here are some of the services we offer:

Campaign setup and optimization: We will work with you to create a Google Shopping Ads campaign that is tailored to your specific business and goals. We will also optimize your campaign on an ongoing basis to ensure that you are getting the most out of your investment.

Keyword research: We will conduct keyword research to identify the terms that your target customers are using to search for products like yours. This will help us to create targeted ads that are more likely to be seen by potential customers.

Ad copywriting: We will write compelling ad copy that will capture the attention of potential customers and encourage them to click through to your website.

Image optimization: We will optimize your product images so that they look their best in Google Shopping Ads. This will help to improve your click-through rate (CTR).

Reporting: We will provide you with detailed reports that track the performance of your Google Shopping Ads campaign. This will help you to see what is working well and what needs to be improved.

[embracing-the-ineffable]

Hunting for Clues-with-a-capital-C, a meta of Good Omens metas, and GO fun!

*I'm adding to this list as I find new and interesting Clues and theories!

*This post version is dated 19 Jul 2024; the current version is pinned to my profile.

* I maxed out Tumblr's link limit! Here's the Google doc with many of the Clues, links, discontinuities, and metas I've collected from all over the fandom. There's a new section at the top called "Discontinuities and Reports from the Ineffable Detective Agency"! (Inspired by this post from @kimberleyjean!)

Below, you'll find a list of my original posts, most of which are filled with fact-finding, Clue-hunting screenshots that will probably leave you with more questions than answers! Several of these posts are also presented in partnership with the Ineffable Detective Agency:

The Appearing Sign:

The Honolulu Roast sign appears in the middle of a scene?! AND the lamp moves?!

The Bentley:

How to tell the "three" Good Omens Bentleys apart, without talking about color

Ineffable discontinuity and the Bentley's roadtrip transformation: new back doors and other changes (after it was yellow)

The open Bentley window at the end of season 2

Clocks and Time:

The Ineffable Detective Agency Presents: The Main Bookshop Clock's Hands are BACKWARDS and Other Revelations!

The ineffable discontinuity of time in ALL of Good Omens season 2?

Crowley's watch doesn't always have hands

Good Omens season 2 ending and Crowley's (probable) Time Stop

Crowley's sideburns:

Crowley’s sideburns

Crowley's sideburns aren't even consistent in the promo photos.

Extras Behaving Strangely:

Hawaiian Shirt/Pub Table Guy

Marking the Columns

The Demon in an Orange Hoodie

Gabriel's Memory Returns:

The Ineffable Detective Agency presents: Gabriel's memory

Plus, hidden audio in the memory tunnels?

More Assorted Discontinuities:

Edinburgh and the Briefcase, presented by the Ineffable Detective Agency

The disappearing textiles storefront (and Maggie's second sign)

When does Mr Arnold's shop arrive? After season 1, except Neil says it was in the 1970s

Season 1: First Wombat in Space (also, Bentley bullet hole decals)

Set Furnishings:

The circular bookshop rug CHANGES?!

The Good Omens bookshop furniture changes between s1 and s2 (but NOT after Adam reboots reality!)

The s2 Bookshop / s1 Hospital Sink

Other Speculation and Questions:

On Neil's Tumblr asks, Staying Skeptical, and Gravity Falls

Finding hope for s3 and perspective for s2 in Neil's s1 podcast with David Tennant

The BTS parking ticket translation

The S2 Opening Title Sequence: analysis

The Ineffable Detective Agency presents: the origins of the white bust in the bookshop (a really lovely theory, you should read it!)

Parallels with Nightmare in Silver (Doctor Who written by Neil) - multiple Crowleys?

Has Aziraphale been meeting with Floating Head Metatron throughout s2?

Would even vulnerable, heartbroken Crowley try to protect Aziraphale at all costs? A possible hidden transfer in the kiss.

I have questions about Nina and ESPECIALLY about Maggie...

Don't pay the guy with the blue glasses, he doesn't work here!

If you enjoyed my research, stay tuned for future posts, and take a look at my Google doc for even more Clues and metas from all over the fandom!

Some closing bits of encouragement:

A: "You just said it was the only way to prevent something terrible happening!"

G: "Really? What?!"

A: "I don't know!"

G: "Well then, I expect it will be fine. Most things are fine in the end."

Neil: "Tell him that it will all be all right in the end, and that we are not yet at the end."

Plus, for fun:

Good Omens ✨Clues and Detectives✨:

Celebrating lots of milestones, including my 1500th follower! See all the posts here!

Good Omens Day of ✨Dance✨:

Learn all about my GO "Day of Dance" and get a link to all the fandom art I shared, here!

My Fanfiction:

From the GOMM holiday exchange: Cocoa and Fairy Lights, How to Fight Your Chemistry and Lose

GOMM 2024: Orbiting a Memory, featuring a gorgeous illustration of Saraqael by @altonthebard

Fan Fiction Friday: The Universe Might Answer: Broken Moonlight

From the GO Song & Poetry Exchange: The Ineffable Dance

GOMM reverse bang 2024: Silver Screen Solace, featuring a playful book omens theater drawing by @ufofrommarss

[bremser]

Berenice Abbott at 18 rue Servandoni

The portrait on the cover of Julia Van Haaften's 2018 biography "Berenice Abbott: A Life in Photography" and at the top of Abbott's wiki page is by an unknown photographer. It was taken for the small newspaper Paris-Midi, published June 14, 1928. Keystone France agency, and now Getty owns the rights and incorrectly dates it as 1927, while Wikipedia dates it as "1930s."

At the time, her studio was at 18 rue Servandoni in Paris, we see the fireplace and door in the background in other portraits, such as the portrait of James Joyce's daughter, Lucia. There's a classic Atget at 15 rue Servandoni, but it's from 1903-4. Atget died in 1927 and Abbott, along with Julien Levy, saved his archive. By 1930 she was in New York City, where Walker Evans made his great portrait of her.

Van Haaften writes that in search of lower rent, Abbott moved to the rue Servandoni studio in early 1928. Abbott kept a clipping of the newspaper, but there's no further detail about the portrait session in the biography.

I was curious about the photographer of the portrait and found Getty has a handful of other frames from the same session that I'd never seen.

Most interesting of those frames is this contemplative shot showing the windows of her studio, maybe some photo chemicals on the table. A puff of smoke emanates from Abbott's cigarette in the same place where someone has left their fingerprint on the negative or print. There's a strong reflection or light leak in the top left corner of the frame. Van Haaften describes the rue Servandoni studio offering "beautiful north light."

Looking at the building on Google Earth, there is one north-facing spot that has the large windows similar to the 1928 portrait, seen in the center of the screen grab below.

Another detail Van Haaften mentions is that it took Abbott months to install electricity. An electric spotlight is on a tripod behind Abbott in the standing portrait. In the alternate angle you can see a not-to-code wire dangling.

So, who made these portraits? The Keystone France agency was an off-shoot of a popular stereoview company based in Meadville, Pennsylvania, hence "keystone." If you've ever flipped through old stereoviews at a vintage shop, you recognize this brand. The French agency was founded by Alexandre Garai in 1927 (whose brother Bertram started a related Keystone in London in 1914). The Met has one photograph by Alexandre Garai, taken in 1927. The jpeg is tiny, but indicates a modern perspective. While it's possible Garai is the photographer, his brother's ethos seems to have been to be the boss ... and never touch a camera.

The identity could be buried deep in Getty's London warehouse, which stores 80 million photographs and negatives. When these frames were scanned and metadata added to Getty in 2010-2016, if there was a name on the back of the prints, it probably would have been added then.

From the photos themselves, it's difficult to say if Abbott had a rapport or was familiar with the photographer: her default intensity is remarkably consistent her entire life, up until the last portrait of her in 1991.

(left, rue Servandoni 1929, right: Hank O'Neal, Berenice Abbott, Last Portrait, Monson, Maine July 17, 1991)

From the resolution, the depth of field on the lens, these are probably shot with a 4x5 or larger camera. It looks like the photographer shot the lens wide open, the camera in the standing portraits looks very much in focus, while Abbott's face looks slightly out of focus.

Two of the four frames have similar damage, could be a development problem, but could be mold later while in storage. Abbott's Paris portraits of the period were shot on glass (as much of Atget's body of work was), though by the late 1920s glass plates had mostly been replaced by film. Annoyingly, Getty is one of the best places online to see her Paris portraits, but the Steidl book is highly recommended. Seen together, you realize why Man Ray felt threatened, or at least annoyed, by his former assistant.

The photographer was either challenged or in a challenging environment. Abbott was often a withering critic, one can imagine a green photographer shows up to make portraits and encounters a prickly subject. With the seated portrait above, at first glance, I thought maybe the print has a piece torn out of the left side? Or is it a modern lamp intruding on the composition?

It's difficult to tell with the window portrait how much of it is a metering mistake or the potential development issue, but it looks several stops overexposed to be of use in publication of that time. Today, with our phone cameras taking three frames and digitally merging exposure, we can romanticize the top half of her body dissolving into the light is as the "magic of film."

I'm calling this the "last" frame of the session, based only on the fact that her pose and facial expression has shifted from intensity to a mix of boredom and exasperation. The photographer told her to sit on the day bed with tea and a book, "look relaxed," but she wants nothing to do with it.

[techteacherdebashree]

🎥 In this video, I’ll show you how to:

✔️ Create a Google Merchant Center account 🛍️

✔️ Connect it to your Shopify store 🔗

✔️ Start listing your products on Google Shopping 🚀

💡 Take your Shopify store to the next level by appearing on Google’s free product listings & Shopping Ads!

🎯 Watch now and get started today!

🌐 Blogger, Marketer, or YouTuber? Ready to elevate your marketing strategy? Unlock essential tools designed to amplify your success. 💼✨

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More Resources: For services that take your digital game to the next level, visit us here: https://techteacherdebashree.com/digital-marketing-agency/

🔥 Stay Connected: Join me, Tech Teacher Debashree, across social media for trends, insights, and digital tips. Let’s build your digital journey together!

🌐 All Links in One Place: https://linktr.ee/techteacherdebashree

💥 Don’t Miss Out — tap into game-changing tools now! Let’s conquer the digital world together. 🚀📈 #DigitalMarketing #MarketingTools #DebashreeDutta

#EcommerceTips #ShopifyGrowth #GoogleShopping

[gonzalez756]

Google Ads Help to Grow Your Buisness

Mastering Google Ads: A Comprehensive Guide

As a leading Digital Marketing Agency with extensive experience in Google Ads, we understand the immense potential this platform offers for businesses of all sizes. Whether you're a small startup or an established enterprise, leveraging Google Ads effectively can be the key to driving growth, increasing brand visibility, and maximizing ROI. In this article, we’ll guide you through the intricacies of Google Ads, from setting up your first campaign to advanced optimization techniques.

1. Introduction to Google Ads

Google Ads is a powerful online advertising platform that allows businesses to reach their target audience through a variety of ad formats. Whether your goal is to generate leads, increase sales, or build brand awareness, Google Ads provides a range of tools and strategies to achieve your objectives.

2. How Google Ads Works

The Pay-Per-Click (PPC) Model: Google Ads operates on a Pay-Per-Click (PPC) model, meaning you only pay when someone clicks on your ad. This model ensures that your advertising budget is spent on potential customers who are actively interested in your products or services.

Ad Auction Process: Every time a user performs a search, Google Ads runs an auction to determine which ads will appear and in what order. The ad rank is determined by a combination of your bid amount, the quality of your ad, and the expected impact of your ad extensions.

Ad Formats: Google Ads offers a variety of ad formats, including:

Search Ads: Text ads that appear on Google search results pages.

Display Ads: Visual ads that appear on websites within Google’s Display Network.

Video Ads: Ads that appear on YouTube and other video partners.

Shopping Ads: Product-based ads that appear in Google Shopping results.

3. Setting Up a Google Ads Campaign

Creating an Account: To start using Google Ads, you need to create an account. This involves providing basic information about your business, such as your website and payment details. Once your account is set up, you can begin creating campaigns.

Choosing Campaign Objectives: Google Ads allows you to choose from several campaign objectives, such as Sales, Leads, or Website Traffic. Selecting the right objective is crucial, as it determines how your ads are optimized and where they appear.

Keyword Research and Selection: Effective keyword research is the foundation of a successful Google Ads campaign. Tools like Google’s Keyword Planner can help you identify relevant keywords that your potential customers are searching for. Selecting the right keywords ensures that your ads are shown to the right audience.

Ad Creation and Targeting: Writing compelling ad copy is essential for attracting clicks. Your ads should be clear, concise, and relevant to the user’s search intent. Google Ads also offers extensive targeting options, allowing you to reach your audience based on demographics, location, interests, and more.

Bidding Strategies: Google Ads provides various bidding strategies, including Manual CPC (Cost-Per-Click), Enhanced CPC, and Target CPA (Cost-Per-Acquisition). The choice of strategy depends on your campaign goals and budget. For example, Target CPA is ideal for campaigns focused on generating conversions.

4. Optimizing Google Ads Campaigns

Tracking and Measuring Performance: To assess the effectiveness of your Google Ads campaigns, it's crucial to set up conversion tracking. This allows you to measure actions taken by users after clicking on your ad, such as purchases or sign-ups. Key metrics to monitor include Click-Through Rate (CTR), Conversion Rate, and Quality Score.

A/B Testing: A/B testing, also known as split testing, involves running two or more variations of an ad to see which performs better. This can help you refine your ad copy, headlines, and calls-to-action to improve overall performance.

Budget Management: Effective budget management ensures that you maximize your ad spend without overspending. Google Ads allows you to set daily budgets and adjust them based on campaign performance. Allocating your budget to high-performing campaigns can lead to better results.

Continuous Optimization: Google Ads is not a “set it and forget it” platform. Regularly reviewing and optimizing your campaigns is essential for maintaining and improving performance. This might involve adjusting bids, refining keywords, or updating ad copy based on what’s working best.

5. Common Challenges and How to Overcome Them

High Competition and CPC: In competitive industries, the cost-per-click (CPC) can be high. To compete effectively, focus on improving your Quality Score by creating highly relevant ads and landing pages. Additionally, consider targeting long-tail keywords with less competition.

Ad Fatigue: Over time, users may become less responsive to your ads, a phenomenon known as ad fatigue. To combat this, regularly update your ad creatives and rotate different versions to keep your audience engaged.

Low Click-Through Rates (CTR): If your ads are not receiving enough clicks, it could indicate that they are not resonating with your audience. Improving your ad relevance, crafting stronger calls-to-action, and testing different headlines can help increase CTR.

Budget Management Issues: It’s easy to overspend on Google Ads if you’re not careful. Regularly monitoring your spend and adjusting your budgets based on performance is crucial. Focus on campaigns that deliver the best ROI and reduce spending on underperforming ones.

6. Advanced Google Ads Strategies

Remarketing: Remarketing allows you to target users who have previously visited your website but didn’t convert. By showing them tailored ads as they browse other websites, you can re-engage them and increase the likelihood of conversion.

Using Google Ads Extensions: Ad extensions provide additional information about your business, such as contact details, additional links, or promotional offers. Using extensions can improve your ad’s visibility and performance by making it more informative and appealing to users.

Automated Bidding and Smart Campaigns: Google’s automated bidding strategies use machine learning to optimize your bids in real-time, based on factors like user behavior and conversion history. Smart Campaigns are a fully automated option that can simplify campaign management, especially for small businesses.

Integration with Google Analytics: Linking your Google Ads account with Google Analytics provides deeper insights into user behavior on your website. This data can help you refine your campaigns and improve targeting by understanding how users interact with your site after clicking on your ads.

7. Case Studies and Success Stories

Examples of Successful Google Ads Campaigns: We've seen numerous success stories across various industries where Google Ads played a pivotal role in driving business growth. For instance, a client in the e-commerce sector achieved a 200% increase in online sales within six months by leveraging a combination of Search Ads and remarketing strategies.

What Can Be Learned from Failures: Not every campaign is a success, and there are valuable lessons to be learned from failures. Common pitfalls include poor keyword selection, lack of targeting, and inadequate budget management. Learning from these mistakes can help you avoid them in your future campaigns.So get attach with expertise of Imagency Media Ad Service

8. Future Trends in Google Ads

Automation and AI in Google Ads: The future of Google Ads is increasingly focused on automation and artificial intelligence. These technologies are enabling more precise targeting and bid optimization, allowing advertisers to achieve better results with less manual intervention.

Privacy Concerns and Regulations: As privacy regulations evolve, Google Ads is adapting by offering more privacy-focused solutions. This includes new ways to target users without relying on third-party cookies, ensuring that advertisers can continue to reach their audience while respecting user privacy.

9. Conclusion

Google Ads remains one of the most effective tools for driving online traffic and achieving business goals. By understanding how the platform works and continuously optimizing your campaigns, you can achieve significant results. As a trusted digital marketing agency, we are here to help you navigate the complexities of Google Ads and unlock its full potential for your business. Whether you're just starting or looking to optimize existing campaigns, our expertise can help you achieve your marketing objectives.

[digitalrhetoricpune]

A Complete Guide to Setting Up Shopping Campaigns in Google Ads

Step 1: Link Google Ads and Merchant Center Accounts

To get started, link your Google Ads account to Google Merchant Center. Google Merchant Center is where you upload your product feed, which Google then uses to create product listing ads.

Set up a Google Merchant Center account: This is where you manage product data that Google needs to display your products in search results.

Link to Google Ads: Within Merchant Center, navigate to “Settings,” then “Linked Accounts” to connect your accounts seamlessly. Once linked, you can use the product data from Merchant Center in Shopping ads.

This initial setup ensures your products are eligible to show up in Google Shopping ads.

Step 2: Prepare and Upload Your Product Feed

Your product feed is essential for a successful Google Shopping ads setup guide. Google uses the information in your feed to decide which searches trigger your products.

Organize and clean your product data: Make sure each product has complete and accurate information, including titles, descriptions, prices, availability, and other specifications.

Use accurate keywords: Incorporate keywords that users are likely to search for, but be careful not to over-optimize as Google Shopping relies heavily on product data.

Upload the feed to Merchant Center: Google supports various feed formats (XML, CSV, etc.). Once uploaded, check the diagnostics tool to fix any errors or warnings that could impact your ad performance.

Regularly updating the product feed is crucial for optimizing Google Ads Shopping campaigns and ensuring that shoppers see accurate product information.

Step 3: Create a Google Shopping Campaign

After linking accounts and preparing the feed, the next step is to create your Google Shopping campaign within Google Ads.

Campaign type: Select “Shopping” as your campaign type in Google Ads.

Choose your Merchant Center account: Make sure you select the Merchant Center account that contains your product feed.

Define your campaign goals: Google offers Smart Shopping and Standard Shopping campaigns. Smart Shopping uses automated bidding and ad placement, while Standard Shopping provides more control, ideal for businesses with specific Google Shopping ads strategies.

Set a budget and bidding strategy: Choose a daily budget and a bidding strategy. For beginners, “Maximize clicks” can be effective, while more advanced users may choose “Target ROAS” to focus on conversions.

This Shopping ads Google setup guide can help get your ads ready to show, increasing your products’ visibility to shoppers actively looking for similar products.

Step 4: Organize Product Groups

To optimize for performance, segment products into groups based on factors like brand, product category, or price.

Create product groups: Inside your campaign, you can divide products into more specific product groups, such as “Brand A Shoes” or “Electronics under $50.”

Adjust bids for each product group: Higher bids for high-performing groups can boost visibility, while lower bids on less relevant groups keep your budget efficient.

Organizing products allows you to monitor and adjust bids at a granular level, a key element in Google Shopping ads strategy for maximizing returns.

Step 5: Optimize for Success

With the campaign set up, consistent optimization is critical for sustained performance and achieving higher ROI.

Use negative keywords: Although Shopping campaigns don’t rely on keywords, you can add negative keywords to avoid unwanted clicks.

Monitor and refine bids: Regularly analyze performance metrics like CTR, CPC, and conversions. Adjust bids based on performance data to maximize your budget and reach.

Optimize product titles and descriptions: Keep your product titles clear, concise, and keyword-rich to attract the right customers.

Utilize automated bidding options: Google’s automated bidding strategies, such as Target ROAS, can help streamline bidding adjustments based on campaign goals.

Implementing these techniques is a core part of our approach as a PPC Marketing Agency in Pune to optimize Google Ads Shopping campaigns effectively.

Step 6: Track Performance and Adjust

Use Google Ads’ and Merchant Center’s reporting tools to track metrics like clicks, impressions, conversions, and ROAS.

Review performance regularly: Daily, weekly, and monthly performance reviews are essential to understanding campaign trends.

A/B test campaigns: Experiment with different bidding strategies, product groups, and budget allocations to find the best-performing combination.

Leverage advanced reporting: Google Ads provides insights into the performance of individual products and groups, helping you make data-driven decisions.

Tracking performance and making adjustments over time will ensure your campaign remains profitable and aligned with your advertising goals.

Conclusion

Setting up and managing a Google Shopping campaign requires careful planning, attention to detail, and ongoing optimization. At Digital Rhetoric, our PPC Marketing Agency in Pune specializes in comprehensive Google Shopping ads strategies that help brands maximize their digital marketing potential. We’re here to guide businesses through each step of Google Shopping campaigns setup, from creating Shopping ads to maximizing visibility and ROI.

Start your journey toward optimized e-commerce success with our tailored approach to Google Ads product listing ads. Connect with us to see how we can elevate your brand in the competitive Google Shopping space.

[cindylouwho-2]

RECENT ECOMMERCE NEWS (INCLUDING ETSY), Early April 2024

Welcome to my coverage of all the important Etsy and other ecommerce news that microbusinesses need to know! It's been a few weeks since my last update, so there is a fair amount to report.

Want to get the news more often and in a more timely fashion? Please sign up to support my Patreon site, where among other features, I will soon be starting periodical live chats on important topics. (I promise there will be one the day Etsy announces a fee increase)

TOP NEWS & ARTICLES 

Etsy has made changes to how processing times and estimated delivery dates work; I covered everything you need to know in this post. 

Etsy seems to be sending more Messages to the spam folder, so you may miss a real message. After reading that thread, I checked, and there was one from another seller needing help from just 5 hours ago. Etsy did say engineers are looking into it. 

UPS has won the USPS air cargo contract, currently held by FedEx. It kicks in at the end of September. “As of May 31, 2023, FedEx counted the USPS as the largest customer of its Express unit.” 

ETSY NEWS 

Etsy is rolling out a new seller pricing tool, and it is just as useless as the old version. I posted some early thoughts (with screenshots). 

Some shop owners are struggling to cancel Etsy coupons, while others are not having the same problem. Support says the company is aware of the issue. 

If you still can't access most of the Etsy forum after the changes on Tuesday March 26, post in this Technical Issues thread so that your account can be fixed.

Periodically, some shops suddenly stop getting deposits. If your shop has recently had a security warning, you may want to check to see if your bank account is still verified with Etsy. 

Looks like Etsy has an issue with misrepresenting how many items are left for each listing on the app; I wrote about it here.

Canadians getting harassed by Etsy to sign up for TurboTax should know that the company has told a seller that it doesn’t import Etsy data into your tax return for you; that is only available for Americans. [If you can’t import your info from your various platforms, my suggestion is use a free online program to file instead; I’ve used Wealthsimple for several years with no issues filing small business taxes; the T-2125 is part of the program.]

Etsy’s activist investor seems to think that the marketplace can “…add more buyers and increase the amount of money they spend on the platform”. But “monetization opportunities” were also mentioned. 

Etsy is yet again called out for allowing AI-generated porn on the site. “Several of the available listings also appear to violate existing trademarks — TheStreet identified listings that sell NSFW (not safe for work) AI-generated, suggestive images that appear to mimic Rapunzel from Disney's "Tangled," Princess Jasmine from Disney's "Aladdin" and She-Hulk from Marvel's "She-Hulk."

Etsy has been talking a lot about "image quality" lately, but doesn't really define the term anywhere. While I agree with those that say it is more than image size - Etsy would not have humans curating images to train its AI if "quality" could simply be measured by pixels - note that Google Shopping Ads describe image quality as size. “The resolution of your product images determines its quality. Google considers images with more than 1024 pixels as high-resolution images.” 

Apparently Etsy CEO Josh Silverman likes to make “unorthodox, downright risky career decisions” that often involve a ton of responsibility. [Link to podcast in article; I haven’t listened to it]

ECOMMERCE NEWS (minus social media)

General

Patreon’s live chats are now accessible on the web (instead of just the app). A creator can assign moderators, and have chats for different categories of members. 

Canadians: beware that new tax rules requiring digital platform operators to report their users’ income to the Canada Revenue Agency are expected for 2025. These laws would make Canada similar to the United States and the United Kingdom, among others. 

Amazon

Amazon is struggling to verify the VAT status of many UK sellers, and the fact the company holds all funds until the process is complete means many sellers are without income. 

eBay

eBay is offering 3 free “express payouts” to select US sellers by email only, available until June 30th. Money is paid to seller debit cards and can take a half hour or more to receive. (The usual cost is 1.5%.)

If you use eBay For Charity, you may want to check to see if the charity is getting paid, as some apparently are not. 

If you advertise on eBay, or just list inconsistently, you may be interested in the marketing trends calendar for 2024. It shows you when certain types of searches peak. 

Michaels Makerplace

The landing page for Makerplace sellers doesn’t provide a lot of hard details; some of the actual policies appear once you begin to sign up. Here’s how they define handmade: 

Thanks to Bluesky user Brushfeather for the info.

Shopify

Shopify is putting more effort into large businesses these days, despite its core offerings targeting small and medium-sized businesses for years. [soft paywall; Business Insider] The company “...has made a concerted effort over the last 18 months to introduce more software solutions to win over larger merchants. It has enhanced Shopify Plus, a higher-tier subscription with more features, and launched Hydrogen, a more custom framework geared toward retailers with more complex needs...Shopify introduced Commerce Components, an offering that allows merchants to integrate parts of Shopify's software into their existing tech stack. Mattel was its first retail partner for that product, and Everlane has since adopted Shop Pay as a stand-alone component.”

CEO Tobi Lutke recently received almost $200 million CAD in Shopify stock options, “one of the largest compensation packages in Canadian history.” As company founder, he now has around $8 billion worth of Shopify stock.

CIRRO Fulfillment now integrates with Shopify. 

Squarespace

Squarespace is rolling out Squarespace Payments to sellers in the United States, and they expect to add more countries later this year. Fees are in line with other payment processors. 

All Other Marketplaces

Mercari is following Depop and is ending seller transaction fees while adding a buyer fee. There is now a seller earnings withdrawal fee of $2, however, plus the pricing only applies to items listed after the announcement on March 27th, and sellers now have to accept returns for any reason, within 72 hours of receipt.  I suppose this fee might work for buyers if many are also sellers on Mercari or elsewhere, and are buying stock. If you see a good deal you know you can flip with a good margin, you might not mind paying a buyers fee on top of the listing price. The only other way I can see being willing to pay a buyers fee is if you are so enamoured with the platform and its culture that it is worth paying more for. Or maybe I am just out of touch… The Mercari CEO basically calls out Etsy for raising seller fees too much [soft paywall; Modern Retail]: “I’m not going to mention them by name, but you have marketplaces that have a lot of makers, a lot of people that create things, and the fees around selling on those platforms have just been going up a lot very aggressively”. [my emphasis] Mercari wants fees to remain competitive while attracting better inventory. Another article on Mercari’s announcement mentions Etsy by name when discussing seller fees. 

Mercari might want to consult lawyers the next time the site makes changes, though, as many sellers were furious that their existing balances were now subject to withdrawal fees without any warning, leading some to file complaints with the FTC. That led the company to announce that “On March 27, 2024, Mercari announced that it would begin charging a $2 fee(s) (“ACH Charge”) for all ACH direct deposit requests. Effective immediately through April 3, 2024 at 11:59 P.M. Pacific Daylight Time (“Waiver Period”), Mercari will waive the ACH Charge for ACH direct deposit requests made prior to the end of the Waiver Period for all eligible account holders.” Those who already incurred withdrawal charges will get refunds.

And because apparently you can never have enough Mercari news, they’ve introduced a listing importer for eBay and Depop. It uses AI. 

AliExpress will now do livestream shopping events in the UK. 

Payment Processing

PayPal users in the US will soon have only 30 days after delivery to file a significantly not described claim in most cases. Items not delivered by 180 days will still have the full 180 days. 

Shipping 

UPS is planning on closing about 200 facilities in the United States, and hopes to save money by instead using more automated hubs. Having fewer employees and consolidating locations is expected to save the company around $3 billion by the end of 2028. 

FedEx is continuing to combine its Express and Ground pickups and deliveries, both to save money and to make pickups easier on customers. 

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